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PROFESSOR
WEBSTER, AN EXPERT ON INDUSTRIAL MARKETING STRATEGY AND ORGANIZATION,
HAS PUBLISHED 15 BOOKS AND MORE THAN 75 ACADEMIC AND MANAGEMENT
JOURNAL ARTICLES. HIS EXECUTIVE PROGRAM TEACHING AND CONSULTING
HAVE TAKEN HIM TO MORE THAN 20 COUNTRIES IN EUROPE, ASIA, LATIN
AMERICA, AFRICA, AND THE MIDDLE EAST. |
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Professor
Webster is recognized for his extensive research, writing, teaching,
and consulting in the field of industrial marketing strategy
and organization. He is president of FEW Consulting Services,
Inc., and serves on the boards of directors of four corporations
and several nonprofit organizations. In recent years, his work
has focused on the role of marketing in the organization, value-based
views of marketing strategy, and the links between organization
culture, customer orientation, and business performance.
After completing his doctorate at Stanford, Professor Webster
briefly joined the faculty at the Columbia Graduate School of
Business and then returned to Dartmouth where he had earned
his Bachelor’s and Master’s degrees. He has also
served as executive director of the Marketing Science Institute
and as visiting professor at Centre d'Etudes Industrielles in
Geneva, Switzerland. His executive program teaching and consulting
clients have included Ford, Mobil, IBM, DuPont, Monsanto, Praxair,
General Electric, ABB, Chase Manhattan, Volvo, Champion International,
and Phillips. |
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Professor
Webster’s most recent book is Market-Driven Management
(second edition, John Wiley & Sons, 2002). Two of his
articles won the Alpha Kappa Psi Award from Journal of
Marketing as the best article for the year for their
contribution to management understanding of marketing. Another
article won the 1993 MSI Best Paper Award.
Professor Webster and his wife Mary Alice spend summers on
Southport Island, Maine, and winters in Tucson. They enjoy
boating, hiking, and community service. He has been a volunteer
fireman for more than 30 years and is a member of the Southport
Fire Department. He is also a licensed tractor-trailer driver.
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