Visiting Associate Professor of Business Administration, and Research Scholar
Gail Taylor is Faculty Director of the Tuck Business Bridge Program as well as Visiting Associate Professor of Business Administration and Research Scholar at the Tuck School. She is an expert in service marketing and an advocate for the coordination of marketing, operations, and human resource management in order to create an effective and efficient service system.
She has worked with a multitude of large and small business owners to help them improve their productivity by focusing on the integration of these three areas.
Professor Taylor teaches courses in marketing management and services marketing at Tuck. Her research interests include customer loyalty, service employee retention, nontraditional advertising, and sales promotion effectiveness. Her work has appeared in a variety of academic journals, including Journal of Retailing, Health Marketing Quarterly, Psychology and Marketing, Journal of Services Marketing, and International Business & Economic Research Journal.