Associate Professor of Business Administration
Prior to joining the faculty at Tuck, Professor Gavetti was on the faculty of the Harvard Business School for 12 years. He has also taught at the Wharton School, University of Pennsylvania, and at Bocconi University in Milan.
Areas of Expertise
Cognition, evolutionary theory, organizational learning, strategic change, strategy
Research, Consulting, & Teaching
Professor Gavetti’s research focuses on the psychological bases of strategic leadership. He has extensive teaching and consulting experience with U.S. and European companies.
“After the great depression, a visionary named Charlie Merrill, co-founder of Merrill Lynch, had an idea: “what if banks could be more like local supermarkets, offering middle-class customers a menu of financial products?” In the elitist banking system of the 1930s, this idea was revolutionary: no one had the right mental model to spot it. The ‘financial supermarket’ business model was cognitively distant for everybody until merrill looked at banks through a new lens. It is the opportunities that are ‘cognitively distant’ from one’s typical experience that are the most potentially rewarding for a company. The good news is that insight from modern cognitive science can help strategic leaders identify and pursue them.”
– Giovanni Gavetti