Charles Jordan 1911, TU'12 Professor of Marketing
Kusum Ailawadi is the Charles Jordan 1911, TU’12 Professor of Marketing at the Tuck School. Her work is focused on marketing strategy and its impact on firm, category, and brand performance, and she teaches marketing strategy in general management and custom executive education programs at Tuck and for other organizations.
Professor Ailawadi has a particular interest in channel management and the distribution of power and profitability between manufacturers and retailers. Her research on the performance impact of marketing decisions examines the strategies of packaged goods manufacturers like Procter & Gamble and retailers like CVS. Her work has been honored for excellence in collaborative research between academics and practitioners, and for outstanding application of marketing science methods to practice. Her work has been published in the Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Retailing, and other major journals in marketing.
Prior to joining the Tuck faculty, Professor Ailawadi taught at the Darden School at the University of Virginia and at the Wallace E. Carroll School of Management at Boston College.