Tuck professors Vijay Govindarajan and Chris Trimble have written a parable on innovation—How Stella Saved the Farm—a fun but practical read on executing innovation in the enterprise. The book details the heroic efforts of a small farm facing changes on many fronts: technology, talent management, leadership changes, and more.
Linzie Venegas was only seven or eight when she started learning the craft of marketing by helping her dad stuff small packages of Jelly Belly candies into envelopes that accompanied sales letters—a direct marketing tactic that definitely got people's attention. Venegas has replaced jelly beans with Google Adwords.
What’s it like to attend the three-week Tuck Executive Program? Assuming there are no moose crossing the road to delay your arrival, it’s an opportunity to take your leadership skills to the next level in a beautiful setting that stimulates reflection and insights. Hear from three participants who blogged about their experiences for the The Wall Street Journal “At Work” blog.