Kevin Lane Keller is the E.B. Osborn Professor of Marketing at the Tuck School, where he teaches MBA courses and executive education programs on marketing and strategic brand management.
Professor Keller is acknowledged as one of the international leaders in the study of brands, branding, and strategic brand management. Actively involved with industry, he has worked on a host of different types of branding projects for some of the world’s most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi Strauss, Procter & Gamble, and SAB Miller. A popular and highly sought-after speaker, he has given talks and conducted marketing seminars to top executives in a variety of forums all over the world.
Professor Keller is currently conducting a variety of studies that address strategies to build, measure, and manage brand equity. His textbook, Strategic Brand Management, has been adopted at top business schools and leading firms around the world. He is also the co-author with Philip Kotler of the all-time best selling introductory marketing textbook, Marketing Management, now in its 13th edition.
– Kevin Lane Keller