Kevin Lane Keller
E.B. Osborn Professor of Marketing
Kevin Lane Keller is the E.B. Osborn Professor of Marketing at the Tuck School, where he teaches MBA courses and executive education programs on marketing and strategic brand management.
Professor Keller is acknowledged as one of the international leaders in the study of brands, branding, and strategic brand management. Actively involved with industry, he has worked on a host of different types of branding projects for some of the world’s most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi Strauss, Procter & Gamble, and SAB Miller. A popular and highly sought-after speaker, he has given talks and conducted marketing seminars to top executives in a variety of forums all over the world.
Professor Keller is currently conducting a variety of studies that address strategies to build, measure, and manage brand equity. His textbook, Strategic Brand Management, has been adopted at top business schools and leading firms around the world. He is also the co-author with Philip Kotler of the all-time best selling introductory marketing textbook, Marketing Management, now in its 13th edition.
For more information and to see this professor’s academic bio, please visit: http://www.tuck.dartmouth.edu/faculty/faculty-directory/kevin-lane-keller
To create the most brand equity, companies need to create a meaningful, intense, and active relationship between the brand and consumers. If customers really love the brand, they don't just buy it. They go to a website to learn about it. They talk to people about it. They are more likely to read something about it. Anything that gets them more involved in the brand creates a deeper level of connection.
– Kevin Lane Keller