Paul Argenti

Professor of Corporate Communication

Paul

Paul Argenti is Professor of Corporate Communication at the Tuck School and Faculty Director of Tuck Executive Education’s Leadership and Strategic Impact, Brand and Reputation, and custom programs. Over the past 30 years, Professor Argenti has provided management and corporate communication consulting and training for hundreds of organizations, including General Electric, Saudi Aramco, Sony, Novartis, and Goldman Sachs. He also consults and speaks about issues of corporate reputation and social responsibility.

In the fall of 2012, the sixth edition of Professor Argenti’s widely used Corporate Communication textbook will be published. Other recent books include Digital Strategies for Powerful Corporate Communications (2009) and Strategic Corporate Communication (2007). A Fulbright scholar, in 2007 he received the Pathfinder Award from the Institute for Public Relations for excellence in research over a long career.

Prior to joining Tuck, Professor Argenti taught management and corporate communication at the Harvard Business School and Columbia Business School. He has also taught as a visiting professor in Japan, Finland, the Netherlands, India, and Singapore.

For more information and to see this professor’s academic bio, please visit: http://www.tuck.dartmouth.edu/faculty/faculty-directory/paul-a-argenti

Argenti

The most recent research shows that companies who invest in communications are more profitable and keep executives longer. Companies who invest in this way are more successful on a variety of levels—they more effectively reach constituents and achieve the desired response from their audience, manage hostility, and have an advantage in times of crisis.

– Paul Argenti