Punam Anand Keller

Associate Dean for Innovation and Growth; Charles Henry Jones Third Century Professor of Management

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BA, Bombay University, 1977; MBA, Bombay University, 1979; PhD, Northwestern University, 1984. At Tuck since 1998.


Consumer information processing and choice behavior, marketing management, marketing strategy, marketing planning, marketing communications, social marketing.


Professor Keller is interested in organizations that want to change target audience behavior. She has developed tools and frameworks to help managers and agencies identify barriers that prevent consumers from adopting the advocated behaviors. Her Barrier-Based-Behavior Model has helped firms and not-for-profits achieve their goals.

Professor Keller’s experience includes executive education and consulting for organizations such as AARP, ABB, Aetna, American Cyanamid, Blue Cross Blue Shield, Colgate-Palmolive, Constellation Brands, CVS/Caremark, Dartmouth Hitchcock Medical Center, Dean Witter, Deutsche Bank, Eli Lilly, Equitable Life Assurance, Fujitsu, The Getty Museum, Grand Metropolitan PLC, Humana, Hypertherm, IBM, Infineum, Kaiser Permanente, LG Electronics, Merck, Morgan Stanley ABB, PharMerica, RCN, and Unilever. She also works with government agencies and nonprofit organizations interested in enhancing health and financial well-being programs. Her health communication model to design customized messages has been adopted by the CDC in their MessageWorks program. She designed a marketing plan to disseminate core financial capabilities for the U.S. Department of Treasury’s Office of Financial Education and Financial Access.  Her recent foundation activities include a marketing plan to encourage employee retirement saving for NEFE (National Endowment for Financial Education) and serving on the board of PSI (Population Services International).


Professor Keller’s current research focuses on designing and implementing consumer communication programs. Her work is published in marketing and psychology journals, such as Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Marketing Letters, Memory & Cognition, and Journal of Applied Social Psychology.


Professor Keller has a joint appointment at the Tuck School and at Geisel Medical School, where she is an adjunct professor of community and family medicine. She serves on the board of trustees of the Marketing Science Institute and was president of the Association for Consumer Research in 2008.

Prior to joining the faculty at Tuck, she was on the faculty at New York University, Columbia University, and the University of North Carolina at Chapel Hill. She has also taught as visiting faculty at Duke University, Stanford University, University of California at Los Angeles, and INSEAD.

More Information

Academic Biography
Personal Website

Programs Punam Teaches In

Minority Business Entrepreneur Programs
Essentials of Management Leadership