Rita Gunther McGrath

Visiting Faculty


Professor Rita Gunther McGrath is on the faculty at Columbia Business School. She is regarded as one of the world’s top experts on strategy and innovation, with particular emphasis on developing sound strategy in uncertain and volatile environments. Her ideas are widely used by leading organizations throughout the world; they describe her thinking as sometimes provocative, but unfailingly stimulating. She fosters a fresh approach to strategy among those she works with. 

In 2013, she won the Thinkers50 Strategy Award and  was among the top ten in their global ranking of management thinkers. She has also been inducted into the Strategic Management Society Fellows in recognition of her impact on the field. 

Professor McGrath maintains an active social media presence, and has been rated one of the 25 smartest women to follow on Twitter by Fast Company. She consistently appears in rankings of the top business school professors to follow on that medium. She authors a regular column “The Entrepreneurial Strategist” for Inc. magazine and blogs regularly at HBR.org and “The Experts” for The Wall Street Journal.

Her new best-selling book The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business was recognized by strategy+ business as the #1 business book of the year.

She has co-authored three previous books: Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity (2009); MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth (2005); and The Entrepreneurial Mindset (2000), all published by Harvard Business Review Press. MarketBusters has been translated into ten languages and was named one of the best business books of 2005 by strategy+business.

Professor McGrath is  one of the most widely published authors in the Harvard Business Review, including the best-selling “Discovery Driven Planning” (1995), which was recognized as an early articulation of today’s “lean” startup philosophy and has been praised by Clayton Christensen as one of the most important ideas in management ever. She is a highly-respected academic researcher whose work has won awards from the most prestigious management journals. 

Prior to her life in academia, she was an IT director, worked in the political arena, and founded two startups. She received her PhD from the Wharton School at the University of Pennsylvania and has degrees with honors from Barnard College and the Columbia School of International and Public Affairs.

More Information

Follow Rita Gunther McGrath on Twitter @rgmcgrath

In my research i found that firms that were capable of delivering consistent performance over a relatively long period of time did not tend to have dramatic downsizings, firings, or major restructuring. Instead they change in small ways, but with a quick pace.

– Rita Gunther McGrath