By: Tuck School Communications Posted: Jun 30th, 2014

Will the NBA’s reputation suffer as a result of the rogue racist behaviors of Donald Sterling? 
What are the specific actions to take if you find your company in a major crisis?
Are you experiencing life through social media instead of actually enjoying what you’re doing?

These are some of the topics addressed in the latest round of video commentaries by Paul Argenti, professor of corporate communication at the Tuck School of Business at Dartmouth. Here’s a digestible way to learn about reputation management through Paul’s examination of current events.

 

 

Paul Argenti just finished teaching Tuck’s Brand and Reputation program in New York City, but there’s still plenty of time to join him and branding expert, Professor Kevin Lane Keller, for the online version, Executive Program on Strategic Reputation Management, which begins September 25.

Other related content:

IEDP blog post featuring insights by Paul Argenti: The Art of Managing Reputational Risk.

Professor Argenti also teaches in several Executive Education Programs including:
Tuck Executive Program
Leadership & Strategic Impact
Select Custom Offerings
Brand & Reputation
Online Strategic Reputation Management Program (in partnership with Reputation Institute)

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Paul Argenti on Public Trust in Business

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Brand and Reputation Program - Building the bridge between brand and reputation.

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