By: Sonia Pargellis, Tuck School of Business Posted: Mar 24th, 2014

Paul Argenti, professor of corporate communication at Tuck School of Business at Dartmouth, shares his insights and advice on a variety of reputation and communication events.


Paul Argenti, professor of corporate communication at Tuck School of Business at Dartmouth, discusses​ lessons learned from Lululemon CEO's offensive comments and provides communication advice for leadership in mainstream media as well as social media.

Trust in Business

Advice on how businesses can build public trust in a time when trust in business is at an all time low.

JP Morgan

Discussion of JP Morgan's lessons learned with their #AskJPM twitter campaign gaffe. Argenti's advice is to put things in perspective when using marketing as part of the communications mix.

Personal Brand

Social media profiles today are reviewed by a variety of connections from family and friends, to coworkers and hiring managers.  This video features some tips on how different social media tools can help one enhance their personal brand.

Governor Chris Christie

"It takes twenty years to build a reputation, and five minutes to lose it." - Warren Buffet.  How can Chris Christie regain a positive reputation given the George Washington Bridge crisis?  What could he have done to maintain a positive reputation?


Discussion of the importance of brand reputation and smart strategy to enhance opportunities out of reputational capital. Argenti talks about CVS, Coca-Cola and McDonalds as companies whose reputations benefited from smart strategy on the shared value between companies and society.

Paul Argenti teaches in several Executive Education programs, including:

Brand & Reputation
Executive Program on Strategic Reputation Management (Online)
Leadership & Strategic Impact
Tuck Executive Program
select Custom Programs

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