Author(s): Vijay Govindarajan (VG) and Chris Trimble


Innovation is a two-part challenge. Part one is ideas; part two is execution.

To win, you have to succeed at both. Many companies, however, expend most or nearly all of their energies on part one. As such, they tend to produce a great many ideas on paper that never become anything more than … ideas on paper.

The most important message in Beyond the Idea is very simple: Part two, innovation execution, is its own unique discipline. It requires time, energy, and distinct thinking. Unfortunately, few companies treat it as such. In fact, few companies give it much thought at all.

This download offers Chapter 1, “The Other Side of Innovation.”

Excerpted with permission from the publisher, St. Martin's Press. Copyright 2013 Vijay Govindarajan and Chris Trimble. All rights reserved.


* Chris Trimble teaches in the Leading Innovation: From Idea to Impact program, along with some of Tuck’s premier faculty in the areas of strategy, innovation, organizational change, marketing, finance and leadership. Designed specifically for senior managers from established organizations who have responsibilities for innovation or who are leaders of innovation initiatives, the immersive five-day program provides participants with the practical frameworks to navigate the end-to-end innovation execution process.

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