Author(s): Syd Finkelstein


In Think Again, a follow-up to Why Smart Executives Fail, Sydney turns to major strategic decisions and numerous business cases to explain why decision-makers sometimes think they're right when they are actually wrong. The book not only documents why things go wrong, but also offers a series of solutions that reduce our vulnerability to fall into the traps that lead to bad decisions.

In light of the challenging business environment we are now facing, the lessons from this book are especially timely.

This download features chapter six, “Misleading Prejudgments,” which describes how the former CEO of Britain’s largest drugstore chain allowed prejudgments to lead him to wrong decisions. Some prejudgments are supported by reasonable evidence and are justified; however others may be misleading. The chapter provides specific questions to ask ourselves to help identify misleading prejudgments when making decisions.

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