Author(s): Vijay Govindarajan (VG) and Chris Trimble


Companies can’t survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them—turning ideas into actual breakthrough products, services, and process improvements. That’s because “ideating” is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere.

This download offers the full Preface and Introduction from this best-selling business book that focuses squarely on innovation execution.


* Chris Trimble teaches in the Leading Innovation: From Idea to Impact program, along with some of Tuck’s premier faculty in the areas of strategy, innovation, organizational change, marketing, finance and leadership.

Thought Leadership Download

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