Author(s): Paul Argenti


This download features the (Financial Times) published article, “How to Talk Your Way Through a Downturn,” part of the FT’s Managing in a Downturn series.

The article presents key concrete ways a company and its executives can improve their leadership communication during times of crisis.

Professor Argenti shows how during times of crisis many companies fail to act or they take the wrong kind of action when communicating with distressed stakeholders. Offering concrete suggestions for action – including a “Communication Crib Sheet” for crisis times – Professor Argenti outlines how a transparent communication strategy can set a company apart from the competition by fortifying employee relationships, showcasing superior client/customer focus, and strengthening a company’s reputation for transparency, reliability and integrity with members of the wider public.

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