Author(s): Ron Adner
Ecosystems matter. In recent years, firms across a wide range of industries, from technology (Apple, Amazon) to health care (Roche) to defense (Lockheed), have discovered new ways to weave together complex webs of partners as a means to offer superior products to consumers. This ability sets them apart from their business peers, inspiring amazement and praise from customers, admiration and fear among rivals. For many companies, however, such attempts at innovation result in costly failures characterized by broken promises and missed expectations. This is because, along with new opportunities, innovating in ecosystems presents new sets of challenges.
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