Reverse Innovation: Create Far From Home, Win Everywhere (Full Chapter)
Author(s): Vijay Govindarajan (VG) and Chris Trimble
Reverse Innovation is a follow-up to their recent bestsellers, The Other Side of Innovation (2010) and Ten Rules for Strategic Innovators (2005).
Reverse Innovation is the culmination of several decades of research. The book helps leaders and senior managers understand what it means to develop in emerging markets first, instead of scaling down rich world products, to unlock a world of business opportunity. The book provides a needed next step for organizations looking to derive long-term value from emerging markets. Indeed, there is no one industry that needs to reverse innovate; instead, all industries must have interest in the needs and opportunities in the developing world in order to thrive in tomorrow’s global marketplace.
Reverse Innovation has received huge global recognition and ranked on several best seller lists including: #1 in The Wall Street Journal hardcover business list, #3 in The Wall Street Journal general hardcover list, and #7 in The New York Times. This download offers Chapter 1, “The Future is Far From Home.”
* Chris Trimble teaches in the Leading Innovation: From Idea to Impact program, along with some of Tuck’s premier faculty in the areas of strategy, innovation, organizational change, marketing, finance and leadership.
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