Does today's globalized, highly-interconnected world require new approaches to branding? Professor Kevin Lane Keller comments on the importance (and distinction) of brand and reputation within a company.
Trying To Achieve Happiness? Turns Out, How You Attain It Depends On Your Age
Mar 17th, 2014
Visiting Professor Amit Bhattacharjee sought to answer this question in a recent study: Should we pursue extraordinary, once-in-a-lifetime experiences, or is it the everyday experiences that provide the greatest enjoyment? The answer, it turns out, may depend on your age.
The Crisis Communications Playbook: What GM’s Mary Barra (and Every Leader) Needs to Know
Mar 11th, 2014
"Most of the people who end up in top jobs have never had any training for or experience in dealing with communicating in a crisis on the big stage." Paul Argenti shares his insights on how executives can handle a PR crisis.