5 Things I Know About Marketing – Dartmouth’s Kevin Lane Keller
Aug 8th, 2016
Who are your customers? How do they engage with your brand? How can you sustain a fresh, relevant brand? Brand guru Kevin Lane Keller explores the most important lessons from his 36-year career, and from working with the world’s top brands.
As markets turn to lure more Millennial consumers in as Baby Boomers retire, corporate social responsibility will be one of the main focuses for the Millennial consumer, and will be a key factor in dictating whether a company succeeds in the future or not.