Tuck and Google offer tools and training for all small businesses to succeed in today's digital economy.

The digital landscape is transforming the way we do business. The emergence of digital technologies has created unprecedented ways to reach more customers, analyze data on consumer behavior, and unlock new growth opportunities for businesses of all sizes, in any community—including those underrepresented online.

Since 2015, Tuck Executive Education, in collaboration with Google, offers the Digital Excellence Program for Minority Entrepreneurs, which helps business owners better understand and execute on the full potential of these technologies. This program—tailored for the unique needs of minority and underrepresented entrepreneurs, based on in-depth research in their communities—features sessions on topics ranging from constructing a digital strategy, to marketing your business online, to managing digital communities. It includes multiple intensive sessions on analytics.

Participants have multiple opportunities to access experts from Google and Tuck for one-on-one consultations to help them gain hands-on experience as they learn about topics like website design, Search Engine Optimization (SEO), and understanding what makes a digital business model successful.

You can read about how previous participants learned to create a digital presence at the Tuck Digital Excellence Program in this 2015 Bay State Banner article.

Faculty Profile: Alva Taylor

Associate Professor of Business Administration; Faculty Director, Glassmeyer/McNamee Center for Digital Strategies

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Video: Digital Excellence Program

Participants of the Digital Excellence Program discuss how the program has helped them and their businesses.

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Apply Online

Or call 603-646-8214

Dates and Fees

October 20 - 22, 2017

Tuck and Google are both committed to growing minority entrepreneurship and ensuring that businesses of all sizes have the digital skills to compete in today's market. Subsidized program cost is $2,000 per attendee with additional scholarship available for accepted participants in Google's Small Business Supplier Diversity Program. The program fee includes tuition, books, and some meals. Accommodations are not included in the program price.

Location: Detroit, MI

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Tuck Executive Education respects your privacy. Your contact information will not be shared with any organization outside Tuck Executive Education.

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