Tuck, NMSDC and Google - delivering the tools for businesses of all sizes and backgrounds to thrive in the digital landscape.

The digital landscape is transforming the way we do business. The emergence of digital technologies has created unprecedented access to data and consumer information, while also offering new growth opportunities for businesses of all sizes.

To help entrepreneurs and business owners better understand and execute on the full potential of these technologies, Tuck Executive Education is collaborating with Google to offer the Digital Excellence Program for Minority Entrepreneurs. This program—tailored to minority and underrepresented entrepreneurs—features sessions that cover topics ranging from constructing a digital strategy, to marketing businesses online, to managing digital communities. It will also include multiple intensive sessions on analytics. 

Participants have multiple opportunities to access experts from Google and Tuck for one-on-one consultations to help them gain hands-on experience as they learn about topics like website design, Search Engine Optimization (SEO), and understanding what makes a digital business model successful.

The inaugural program took place June 9-11, 2015 at Google’s Cambridge, MA office. Watch the video to hear participant reactions on their experience. Read the article, "The importance of the web" from The Bay State Banner about the Digital Excellence Program.

The first 2016 iteration took place from May, 24 - 26, 2016 with location in Mountain View, CA. The second 2016 iteration will take place in Chicago, IL from October, 21-23, 2016.

Faculty Profile: Alva Taylor

Associate Professor of Business Administration; Faculty Director, Glassmeyer/McNamee Center for Digital Strategies

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Video: Digital Excellence Program

Participants of the Digital Excellence Program discuss how the program has helped them and their businesses.

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Apply Online

Or call 603-646-8214

Dates and Fees

October 21 - 23, 2016
$2,000

Tuck and Google are both committed to growing minority entrepreneurship and ensuring that businesses of all sizes have the digital skills to compete in today's market. Subsidized program cost is $2,000 per attendee with additional scholarship available for accepted participants in Google's Small Business Supplier Diversity Program. The program fee includes tuition, books, and some meals. Accommodations are not included in the program price.

Location: Chicago, IL

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Google Small Business Supplier Diversity Program

Interested in working with Google? Learn more about Google Small Business Supplier Diversity Program and apply today!

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