Building the bridge between brand and reputation.

Your brand and your reputation are the foundation on which your company is built. Designed for experienced executives, Brand and Reputation is a tightly focused two-and-a-half day program on how to build and maintain corporate brand and reputation. The program is led by the two thought leaders in these fields, Professors Paul Argenti and Kevin Lane Keller. They provide the latest and most comprehensive frameworks and practical insights on the art and science of managing corporate reputation and brands.

During the program, Paul and Kevin will briefly share their concepts and frameworks with an example of how these ideas can be applied. Our objective is to give you maximum impact and actionable insights within a short time frame.

Faculty Profile: Kevin Lane Keller

E.B. Osborn Professor of Marketing

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Or call 603-646-2839

Dates and Fees

November 2 - 4, 2016
$3,900

The program fee includes tuition, books, and some meals.

Location: New York City

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Brand and Reputation Program - Building the bridge between brand and reputation.

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