E.B. Osborn Professor of Marketing
Paul Argenti and Kevin Lane Keller
Build your brand and corporate reputation with those who wrote the book. Literally.Find out more
Your brand and your reputation are the foundation on which your company is built. Designed for experienced executives, Brand and Reputation is a tightly focused two-and-a-half day program on how to build and maintain corporate brand and reputation. The program is led by the two thought leaders in these fields, Professors Paul Argenti and Kevin Lane Keller. They provide the latest and most comprehensive frameworks and practical insights on the art and science of managing corporate reputation and brands.
During the program, faculty will briefly share a concept or framework and an example of how it can be applied, and you will discuss or apply the concept. Our objective is to give you maximum impact and actionable insights within a short time frame.
New for 2014, we will offer this program in Singapore, in partnership with Singapore Management University. See theSingapore program page on left menu for more specifics on that iteration.
May 19 - 21, 2015
The program fee includes tuition, books, and some meals.
Location: NEW YORK CITY
* Program date TBD and fee is subject to change. GST (7%) is applicable for individuals from Singapore registered companies.
Tuck Executive Education respects your privacy. Your contact information will not be shared with any organization outside Tuck Executive Education.
Brand and Reputation Program - Building the bridge between brand and reputation.
The Good, the Bad, and the Trustworthy