Faculty Profile: Kevin Lane Keller
E.B. Osborn Professor of Marketing
Paul Argenti and Kevin Lane Keller
Build your brand and corporate reputation with those who wrote the book. Literally.
Find out moreBrand and Reputation
Building the bridge between brand and reputation.
Your brand and your reputation are the foundation on which your company is built. Designed for experienced executives, Brand and Reputation is a tightly focused two-and-a-half day program on how to build and maintain corporate brand and reputation. The program is led by the two thought leaders in these fields, Professors Paul Argenti and Kevin Lane Keller. They provide the latest and most comprehensive frameworks and practical insights on the art and science of managing corporate reputation and brands.
During the program, faculty will briefly share a concept or framework and an example of how it can be applied, and you will discuss or apply the concept. Our objective is to give you maximum impact and actionable insights within a short time frame.
Video: Brand and Reputation Program - Building the Bridge - Lugano Dec. 5-7, 2012
Tuck Professor Paul Argenti speaks about the upcoming seminar in Lugano, Switzerland
Apply Online
Or call 603-646-2839
Dates and Fees
May 21 - 23, 2013
$3,900
The program fee includes tuition, books, and some meals.
Location: Yale Club in New York City. A block of rooms has been reserved if you would like to make your accommodations there.
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Tuck Executive Education respects your privacy. Your contact information will not be shared with any organization outside Tuck Executive Education.
Download Brand and Reputation Program Brochure
Brand and Reputation Program - Building the bridge between brand and reputation.
