Brand and Reputation

Building the bridge between brand and reputation.

Your brand and your reputation are the foundation on which your company is built. Designed for experienced executives, Brand and Reputation is a tightly focused two-and-a-half day program on how to build and maintain corporate brand and reputation. The program is led by the two thought leaders in these fields, Professors Paul Argenti and Kevin Lane Keller. They provide the latest and most comprehensive frameworks and practical insights on the art and science of managing corporate reputation and brands.

During the program, faculty will briefly share a concept or framework and an example of how it can be applied, and you will discuss or apply the concept.  Our objective is to give you maximum impact and actionable insights within a short time frame.

New for 2014, we will offer this program in Singapore, in partnership with Singapore Management University. See theSingapore program page on left menu for more specifics on that iteration.

Faculty Profile: Kevin Lane Keller

E.B. Osborn Professor of Marketing

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Video: Paul Argenti on Brand and Reputation Program

Faculty Director Paul Argenti talks about the program that connects corporate brand and reputation.

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Apply Online

Or call 603-646-2839

Dates and Fees

May 19 - 21, 2015

The program fee includes tuition, books, and some meals.


SGD 3,600*

* Program date TBD and fee is subject to change. GST (7%) is applicable for individuals from Singapore registered companies.


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Download Brand and Reputation Program Brochure


Brand and Reputation Program - Building the bridge between brand and reputation.

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