E.B. Osborn Professor of Marketing
Building the bridge between brand and reputation.
Your brand and your reputation are the foundation on which your company is built. Designed for experienced executives, Brand and Reputation is a tightly focused two-and-a-half day program on how to build and maintain corporate brand and reputation. The program is led by the two thought leaders in these fields, Professors Paul Argenti and Kevin Lane Keller. They provide the latest and most comprehensive frameworks and practical insights on the art and science of managing corporate reputation and brands.
During the program, Paul and Kevin will share their concepts and frameworks with an example of how these ideas can be applied. Our objective is to give you maximum impact and actionable insights within a short time frame.
"The greatest value to me was the opportunity to interact with Kevin [Keller] and Paul [Argenti] and discuss with them the challenges I face with my brands. What a gift. It has had a profound impact on how I think more critically about our business and our strategy."
- National Marketing Strategy Lead, Monsanto Canada
|Take your first step towards building a stronger foundation for your company's brand and reputation|
Faculty Director Paul Argenti talks about the program that connects corporate brand and reputation.
Or call 603-646-2839
Dates and Fees
November 2 - 4, 2016
The program fee includes tuition, books, and some meals.
Location: New York City
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Download Brand and Reputation Program Brochure
Brand and Reputation Program - Building the bridge between brand and reputation.