E.B. Osborn Professor of Marketing
Building the bridge between brand and reputation.
Your brand strategy and your reputation are the foundation on which your company is built. Brand and Reputation is a tightly focused two-and-a-half day program on how to manage and measure corporate brand and reputation. The program is led by two of the world's leaders in these fields, Professors Paul Argenti and Kevin Lane Keller. They provide the latest and most comprehensive frameworks on the art and science of managing corporate reputation and brand, and provide individual attention to participants on their own brand strategy and reputation challenges.
|Take your first step towards building a stronger foundation for your company's brand and reputation|
Brand and Reputation emphasizes actionable knowledge and skills, and prepares executives to manage and measure corporate brand and reputation in order to optimize their corporate brand positioning—to thrive during good times and, alternatively, to navigate risks when times are tough.
At the conclusion of the program, participants will receive a certificate acknowledging completion of the program and course material.
Faculty Director Paul Argenti talks about the program that connects corporate brand and reputation.
Or call 603-646-2839
Dates and Fees
November 2 - 4, 2016
The program fee includes tuition, books, and some meals.
Location: New York City, The Warwick Hotel
Request More Information:
Tuck Executive Education respects your privacy. Your contact information will not be shared with any organization outside Tuck Executive Education.