Your brand strategy and your reputation are the foundation on which your company is built. Brand and Reputation is a tightly focused two-and-a-half day program on how to manage and measure corporate brand and reputation. The program is led by two of the world's leaders in these fields, Professors Paul Argenti and Kevin Lane Keller. They provide the latest and most comprehensive frameworks on the art and science of managing corporate reputation and brand, and provide individual attention to participants on their own brand strategy and reputation challenges.

Brand and Reputation emphasizes actionable knowledge and skills, and prepares executives to manage and measure corporate brand and reputation in order to optimize their corporate brand positioning—to thrive during good times and, alternatively, to navigate risks when times are tough.

At the conclusion of the program, participants will receive a certificate acknowledging completion of the program and course material.

Read Kevin Lane Keller's recent Q&A with the Dartmouth Business Journal here.

Video: Paul Argenti on Brand and Reputation Program

Faculty Director Paul Argenti talks about the program that connects corporate brand and reputation.

Watch the video »

Apply Online

Or call 603-646-2839

Dates and Fees

November 2 - 4, 2016

The program fee includes tuition, books, and some meals.

Location: New York City, The Warwick Hotel

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