Building the bridge between brand and reputation.

Your brand strategy and your reputation are the foundation on which your company is built. Designed for experienced executives, Brand and Reputation is a tightly focused two-and-a-half day program on how to build brand strategy and maintain corporate brand and reputation. The program is led by the two thought leaders in these fields, Professors Paul Argenti and Kevin Lane Keller. They provide the latest and most comprehensive frameworks on the art and science of managing corporate reputation and brand strategy.

During the program, Paul and Kevin provide individual attention to participants on their own brand strategy and reputation challenges. Our objective is to give you maximum impact and actionable insights within a short time frame.

The room block for this program is held at The Warwick Hotel, New York.

"The greatest value to me was the opportunity to interact with Kevin [Keller] and Paul [Argenti] and discuss with them the challenges I face with my brands. What a gift. It has had a profound impact on how I think more critically about our business and our strategy."
- National Marketing Strategy Lead,  Monsanto Canada


Take your first step towards building a stronger foundation for your company's brand and reputationDownload the Brochure

Faculty Profile: Kevin Lane Keller

E.B. Osborn Professor of Marketing

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Video: Paul Argenti on Brand and Reputation Program

Faculty Director Paul Argenti talks about the program that connects corporate brand and reputation.

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Apply Online

Or call 603-646-2839

Dates and Fees

November 2 - 4, 2016

The program fee includes tuition, books, and some meals.

Location: New York City, The Warwick Hotel

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Download Brand and Reputation Program Brochure


Brand and Reputation Program - Building the bridge between brand and reputation.

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