Professors Paul Argenti and Kevin Lane Keller are two of the world’s top thinkers in the areas of corporate reputation and brand management. While the topics of brand and reputation are often relegated to their own corners of a corporation, Keller and Argenti delineate their intrinsic link and focus on how to think about, manage, and strengthen an organization’s brand.

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Paul Argenti
Professor of Corporate Communication View profile »
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Kevin Lane Keller
E.B. Osborn Professor of Marketing View profile »