Professors Paul Argenti and Kevin Lane Keller are two of the world’s top thinkers in the areas of corporate reputation and brand management. While the topics of brand and reputation are often relegated to their own corners of a corporation, Keller and Argenti delineate their intrinsic link and focus on how to think about, manage, and strengthen an organization’s brand.
Learn more about the faculty, and some of their recent insights on Brand & Reputation:
Watch: “On Message with Paul Argenti”
“The biggest culprit in VW’s emissions scandal”; Fortune, October 13, 2015
“What People are Really Doing When They’re on a Conference Call”; Harvard Business Review, August 19, 2014
Download: “The Good, the Bad, and the Trustworthy”
“CVS’s Lesson: Carpe Diem”; HBR Blog, February 7, 2014
“5 Ways to Survive a Crisis At Work”; WSJ Blog, May 5, 2014
Ranked #28 (#2 business school faculty member) in the 2015 "100 Most Influential in Business Ethics" by Ethisphere
Follow Professor Paul Argenti on his Social Media Channels and in the News.
“Brand Marketing Revolution? Not So Fast, Says Branding Expert Kevin Lane Keller”; Marketing Science Institute, January 13, 2014
“Keller's Brand Equity Model: Building a Powerful Brand”; MindTools.com
“World’s Best B-School Professors: Kevin Lane Keller”; Poets & Quants, October 22, 2012