Professors Paul Argenti and Kevin Lane Keller are two of the world’s top thinkers in the areas of corporate reputation and brand management. While the topics of brand and reputation are often relegated to their own corners of a corporation, Keller and Argenti delineate their intrinsic link and focus on how to think about, manage, and strengthen an organization’s brand.

 

Learn more about the faculty, and some of their recent insights on Brand & Reputation:

Paul Argenti

Watch: “On Message with Paul Argenti

The biggest culprit in VW’s emissions scandal”; Fortune, October 13, 2015

What People are Really Doing When They’re on a Conference Call”; Harvard Business Review, August 19, 2014

Download: “The Good, the Bad, and the Trustworthy

CVS’s Lesson: Carpe Diem”; HBR Blog, February 7, 2014

5 Ways to Survive a Crisis At Work”; WSJ Blog, May 5, 2014

Ranked #28 (#2 business school faculty member) in the 2015 "100 Most Influential in Business Ethics" by Ethisphere

Follow Professor Paul Argenti on his Social Media Channels and in the News.

 

Kevin Lane Keller

Brand Marketing Revolution? Not So Fast, Says Branding Expert Kevin Lane Keller”; Marketing Science Institute, January 13, 2014

Keller's Brand Equity Model: Building a Powerful Brand”; MindTools.com

Download: “The New Branding Imperatives: Insights for the New Marketing Realities

World’s Best B-School Professors: Kevin Lane Keller”; Poets & Quants, October 22, 2012

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Paul Argenti
Professor of Corporate Communication and Faculty Director, Leadership and Strategic Impact (LSI) View profile »
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Kevin Lane Keller
E.B. Osborn Professor of Marketing View profile »