Tuck

This course far exceeded my expectations. Paul [Argenti] is a fantastic speaker and teacher. I could wax on about his abilities but will simply say that I felt privileged to have the opportunity to learn from him. Kevin [Keller] took an area of subject matter I know nothing about and inspired me to learn more and think critically about the businesses around me. This course has had a profound impact on how I think about our business and its strategy.

The teaching and hands-on interaction by Paul [Argenti] and Kevin [Keller] were incredibly insightful and provocative. I gained a valuable context to properly place ‘my space’ as a strategic, but non-marketing executive. The program was a perfect balance of thought leadership and professional application that was relevant to my strategic challenges. This course provides solid grounding in how to focus on the importance of protecting brand, risk, and reputation across various constituencies.

The greatest value to me was the opportunity to interact with Kevin [Keller] and Paul [Argenti] and discuss with them the challenges I face with my brands. What a gift. It has had a profound impact on how I think more critically about our business and our strategy.

The interactions with the learning group were outstanding. I’m always keen to meet to people in my industry—and it was especially nice to connect with some exceptional women who face the same business challenges that I do.

Amazing experience. Great content, smart and engaging speakers and interesting discussion.