This course far exceeded my expectations. Paul [Argenti] is a fantastic speaker and teacher. I could wax on about his abilities but will simply say that I felt privileged to have the opportunity to learn from him. Kevin [Keller] took an area of subject matter I know nothing about and inspired me to learn more and think critically about the businesses around me. This course has had a profound impact on how I think about our business and its strategy.
This was an outstanding course! I’ve taken a few marketing courses, but this one surpasses all of them. Paul and Kevin are outstanding presenters that kept the audience engaged. I was truly impressed!
The teaching and hands-on interaction by Paul [Argenti] and Kevin [Keller] were incredibly insightful and provocative. I gained a valuable context to properly place ‘my space’ as a strategic, but non-marketing executive. The program was a perfect balance of thought leadership and professional application that was relevant to my strategic challenges. This course provides solid grounding in how to focus on the importance of protecting brand, risk, and reputation across various constituencies.
The professors were top notch and participants were exceptional. It was an energizing and enlightening program. I took away terrific insights.
The greatest value to me was the opportunity to interact with Kevin [Keller] and Paul [Argenti] and discuss with them the challenges I face with my brands. What a gift. It has had a profound impact on how I think more critically about our business and our strategy.
The interactions with the learning group were outstanding. I’m always keen to meet to people in my industry—and it was especially nice to connect with some exceptional women who face the same business challenges that I do.
The program was an effective mix of lecture, discussion, and peer interaction. Coming from the communication function, the program provided a practical window into the intersection of communication and marketing. The task now is to get more interaction and integration between the two functions. I’d recommend the program to both communication and marketing professionals.
Amazing experience. Great content, smart and engaging speakers and interesting discussion.