Watch this short introduction to the Executive Program on Strategic Reputation Management.
Executive Program on Strategic Reputation Management (Online)
“The Reputation Economy is an environment in which people buy products, take jobs, and make investments based mainly on their trust, admiration and appreciation for the companies and institutions that stand behind them.”
- Reputation Institute CRO Survey, 2012
Is your company thriving in the Reputation Economy?
Reputation Institute and Tuck Executive Education at Dartmouth have partnered to bring you a live, dynamic online program that addresses how organizations can strengthen relationships with key stakeholders and leverage their corporate reputations to drive tangible outcomes. The faculty teaching in this program are acknowledged thought leaders in the area of reputation management – a field that is increasingly becoming essential for CCOs, CMOs, and other C-level executives to master. This field also affects many functional areas within an organization and there is a need to involve cross-functional teams in a company’s reputation strategy.
According to the 2012 Korn/Ferry survey of Fortune 500 Chief Communications Officers, 84 percent of CCOs said they are giving more attention to providing leadership on reputation, values, and culture in their companies. The Executive Program on Strategic Reputation Management takes a holistic approach towards understanding reputation strategy and how it fits in an organization’s overall corporate strategy. These nine virtual, interactive sessions will prepare you to understand and thrive in the Reputation Economy.
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Dates and Fees
March 27 - May 23, 2014
$2,495 (early registration pricing until Feb. 28, 2014 for spring session; regular tuition is $2,995)
Location: Online Program-1 Session/Week
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