Internal Strategy for External Success.
In 2013, Ian Hyatt returned to his longtime employer, GTech, after a year as the chief technology office of a hospital system in Rhode Island. That year away opened his eyes to the shortcomings of some purportedly qualified business executives.
An in-depth Q&A with Tuck Professor Kevin Lane Keller dives into his experience as a brand consultant, how marketing and branding differs in different countries, and why he came to Tuck.
In this week's "Syd Weighs In", Syd explains why we all may want a "nice boss", but that having a nice boss may be hurting our professional development in the long run.
As markets turn to lure more Millennial consumers in as Baby Boomers retire, corporate social responsibility will be one of the main focuses for the Millennial consumer, and will be a key factor in dictating whether a company succeeds in the future or not.